Hello!
I’m a digital media pioneer with 25+ years of experience leading global teams in entertainment and technology. I create vibrant, purposeful experiences that energize people and help businesses thrive.
My story goes a little something like this…
Multidimensional magic
When I take on a creative endeavor, I’m all in—as an artist, mother, and leader. I bring my full heart and presence to every experience, weaving together passion, purpose, and connection.
Creativity isn’t just what I do—it’s how I live, lead, and nurture those around me. My greatest joy is building spaces where people feel seen, supported, and inspired to shine.
Past, present & future
I started my career as a DJ and radio producer, shaping culture at the epicenter of San Francisco’s dance music movement. That pioneering spirit took me to Hollywood, where I produced music and experiential marketing for film, TV, and lifestyle brands.
Drawn to the intersection of art and engineering, I transitioned into tech—launching Zune, leading global programming for Xbox Entertainment and later joining Substantial, a strategy-driven studio that blends research, design and technology.
Now, as Director of Programs + Communications at Microsoft, I help leaders and teams navigate change, align vision with execution, and build cultures that thrive. My human-centered approach drives AI transformation, communication strategy, and organizational design—turning ideas into action and momentum into impact.
At my core, I believe creativity fuels innovation, and the best work happens when people feel inspired, supported, and empowered.
In this era of AI and rapid change, how do we lead with possibility to elevate human creativity, connection, and collaboration?
Let’s reimagine what’s possible—together.
Music maestro
My passion for creative collaboration started on the dancefloor.
My roots trace back to the ’90s Los Angeles rave scene, then I came up as DJ Ms.E in San Francisco, where I became the founding host of KUSF’s FutureBreaks.FM, one of the first U.S. radio shows dedicated to electronic music. I also co-founded the influential club night Eklektic, a hub for musical experimentation and emerging talent.
My passion for music-driven media led me to explore all facets of the industry—from running marketing for XLR8R magazine to managing vinyl and digital record labels and licensing music for film & TV. I’ve also produced countless events, cultivating creative communities where innovation and connection thrive.
I now DJ under the alias GriffinGrrl, known for my magnetic, uplifting sets that bring people together through sound.
The dancefloor has always been a space of transformation—a microcosm of the creative process. The same principles that make a great musical experience—improvisation, collaboration, and deep listening—are at the heart of how I approach leadership and innovation.